On Tuesday Dolce&Gabbana exclusively debuted their first Hijab and Abaya collection and the internet is buzzing all about it. The collection has been covered from fashion publications to social media.
The brand describes their collection as a “reverie amidst the desert dunes and skies of the Middle East: an enchanting visual story about the grace and beauty of the marvelous women of Arabia.”
This isn’t the first time the Italian fashion house has designed for a specific region. Other times include their collections for Japan, Mexico, China and Brazil. The collections is made of sheer and lightweight fabrics. And few print pieces for their Spring 2016 collection, such as daises, polka dots and lemons.
High-end luxury brands in the Middle East have been booming with an estimate of $8.7 billion in 2015, which went up from $6.8 billion of the previous year. It is excepted for luxury brands to grow more money in the following years.
As Vogue reported that other brands like DKNY, Tommy Hilfiger, Oscar de la Renta have produced previous collections aims towards Middle Eastern buyers.