Performative Activism or Advocacy?


Social media activism is one of many ways Millennials, and now Generation Z, has spread light on and successfully brought justice to many causes, including the Black Lives Matter movement. But recently, performative activism has concerned many users. Performative activism can be defined as representing causes simply to trend and remain visible, but not fostering a safe space in daily life for disenfranchised groups. This has especially become a problem in fashion. Instagram user @diet_prada uses their platform to call out some of fashions biggest offenders for performative activism and instances of racism. 

Last year, Moncler, Gucci and Prada came under fire for depicting racist images on its collections. 

Louis Vuitton Artistic Director Virgil Abloh, previously under fire for his lack of BlPOC representation at Off-White, donated $50 to The Minnesota Freedom Fund only after being scrutinized for telling citizens, “This disgusts me… We’re part of a culture together. Is this what you want??…In the future… hang your head in shame…” Yet his Off-White Jordan IV release was more in demand than ever. So do consumers have a responsibility to remain socially conscious and withdraw support from brands with racist histories? Some say that the future of fashion is supporting Black-owned businesses.

What do you think about this topic? Should these brands be canceled? And is it possible to cancel such esteemed brands indefinitely?  

Article Written By : Dayne Starr | IG @Starringdayne__ 

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