Jordan x Xbox Collab Is Their Best One Yet

Cam Sherrill

Gaming and fashion typically go together like water and oil. But Xbox and Jordan have managed to change that somehow. After a long series of collaborations, the two companies are clearly putting their heads together on a collab that will make your media shelf and your feet look shiny like hell. In addition to two controllers and a pair of Air Jordan 3s, the new bundle features an Xbox One X — the biggest and brightest Console on the market right now. Those are not your run-of-the-mill models, either: Everything draws heavily on Jordan red signature from the shoes to the controllers.

For the sneakerheads the pack contains a pair of “Unite” alias “Hot Cement” from Air Jordan 3. During All Star Weekend, the sneakers are expected to release alongside a Chicago-exclusive pair that says CHI on the heel tab instead of AIR (though there are reports that it will no longer be exclusive to Chicago, so keep an eye out). The famous AJ3 dressed in bright red seems to pay homage to the “Grateful” pair of DJ Khaled, which is almost impossible to buy, so they’re going to do well.

The 2020 collab features Jordan’s signature red, as well as the iconic Jumpman logo.
Cam Sherrill

Then we hit the console. Although Xbox is known for partnering with brands such as Taco Bell and Godzilla, none are as covetous as those Jordan collabs that are raffled off. This is the third year in a row in which we have seen the return of the coveted contest. Back in 2018, we saw three different consoles during the first raffle, all mimicking shoes from a new collection. We’ve seen two more graphically violent consoles last year, one mainly dressed in black and white and referring to the shoes’ style itself. Now, we’re going to concede it’s mainly a matter of opinion, but we’re willing to say it’s the most awesome kit Jordan has launched so far and Xbox has. While it features only one version, it is a pretty decent one that feels true to both brands and more covetable than previous iterations.

This killer pack is sadly not open to anyone, so you’ll need some luck in your corner. To enter, head over to Xbox’s tweet and retweet it for a chance to win. Easy as it should. So hopefully next year, along with the launch of the Xbox One X, we’ll see this team-up again. God, that thing already looks like a shoe box.

Other Articles