Vans and The Museum of Modern Art (MoMA) have come together for a new collaboration this fall. The collection includes footwear, apparel and accessories, featuring works of art by influential artists in the museum, including Salvador Dalí, Vasily Kandinsky, Claude Monet, Edvard Munch, Jackson Pollock, Lybov Popova, and Faith Ringgold, among others.
With the first arriving September 30 and the second coming in November, Vans x MoMA will arrive in two different droppings. Vans has selected each of the artworks included in the collection in collaboration with MoMA.
“MoMA is excited to finally reveal the Vans collaboration as they, too, have a rich legacy of supporting artistic expression,” said Robin Sayetta, Associate Director of Licensing and Partnerships at MoMA. “We pursue a limited number of product collaborations and our goal is always to engage a broader audience with modern art. We are thrilled to reach art lovers around the world through Vans’ global network.”
The first Vans and MoMA capsule exhibits legendary works by Salvador Dalí, Vasily Kandinsky and Claude Monet. Dalí’s The Persistence of Memory from 1931 decorates Vans’ Old Skool Twist’s medial and lateral panels, as the sneaker features a warped foxing stripe and a gum sole. To celebrate the artist’s investigation into abstract forms and signs, Kandinsky’s 1923 job, Orange, is then transferred to a canvas version of the Slip-On. A Vans Authentic, covered in Monet’s Water Lilies works from 1914 to 1926, rounds out the initial collection.
A 10-piece collection of MoMA-branded shoes, clothing , and accessories are also included in the first Vans x MoMA drop. We see the classic checkerboard pattern of Vans reimagined in vivid colours, while the ComfyCush Old Skool and Era silhouettes are decorated with both Vans and MoMA logos. Clothes and accessories range from adult and kit short sleeve and long sleeve T-shirts to a cinch backpack. In children’s sizing both the Classic Slip-On and Old Skool will be provided.